Privacy policy
Privacy Policy
Last updated: October 15, 2026
This Privacy Policy explains how am designs collects, uses and shares your personal information when you visit www.amdesigns.com (the "Store"), place an order or contact us. If this policy and our Terms of Service conflict on personal information, this policy applies.
1. Who we are
The data controller is am designs bv, Mechelsesteenweg 100, 2018 Antwerp, Belgium, VAT BE 0476.555.753. You can reach us at info@amdesigns.com or +32 (0)3 889 46 40.
2. What we collect
Depending on how you use the Store, we may collect:
- Contact details: name, billing and shipping address, phone number, e-mail address.
- Order information: items viewed, added to your cart, purchased, returned or exchanged, and your order history.
- Payment information: payment method, transaction details and confirmation. Card details are processed by our payment providers. We do not store full card numbers.
- Account information: username, preferences, if you create an account.
- Communications: what you send us by e-mail, phone or contact form.
- Device and usage information: IP address, browser, device type, and how you navigate the Store, collected through cookies and similar technologies.
We collect this directly from you, automatically when you use the Store, and from our service providers when they process data on our behalf.
3. Why we use it and on what legal basis
|
Purpose |
Legal basis (GDPR) |
|---|---|
|
Processing orders, payment, delivery, returns and exchanges |
Performance of our contract with you |
|
Customer service and answering your questions |
Contract, or our legitimate interest in responding to you |
|
Accounting, tax and other legal obligations |
Legal obligation |
|
Security, fraud prevention and enforcing our terms |
Legitimate interest |
|
Improving the Store and our range |
Legitimate interest |
|
Newsletter and marketing e-mails |
Your consent, or our legitimate interest for similar products if you are already a customer |
|
Analytics and marketing cookies, targeted advertising |
Your consent |
Where we rely on consent, you can withdraw it at any time. This does not affect processing that took place before.
4. Who we share it with
We share personal information only where needed:
- Service providers acting on our behalf, such as Shopify (hosting), payment providers, carriers and specialised transporters, IT and e-mail services.
- Authorities, advisers and courts, where required by law or to establish, exercise or defend our legal rights.
- A buyer or successor, in the event of a merger, acquisition or sale of our business.
We never sell your personal information.
5. Shopify
Our Store is hosted by Shopify, which processes personal information to provide and improve its services. For certain features, Shopify acts as an independent controller and is responsible for that processing. See the Shopify Consumer Privacy Policy and the Shopify Privacy Portal to exercise your rights with Shopify.
6. Cookies
We use essential cookies to make the Store work, for example your shopping cart. Analytics and marketing cookies are placed only with your consent, which you give or refuse through our cookie banner. You can change your choice at any time, or block cookies in your browser settings. Some parts of the Store may then not work properly.
7. How long we keep it
|
Data |
Retention |
|---|---|
|
Orders and invoices |
10 years, as required by Belgian accounting and tax law |
|
Customer service correspondence |
Up to 2 years after your last contact |
|
Customer account |
Until you delete your account |
|
Newsletter subscription |
Until you unsubscribe |
|
Cookie data |
As stated in the cookie banner, max. 13 months |
We may keep data longer if needed for an ongoing dispute or legal claim.
8. Security and your responsibility
We take reasonable technical and organisational measures to protect your information. No system is completely secure, and we cannot guarantee that information sent to us over the internet is fully protected. Please do not send sensitive information through unsecured channels.
You are responsible for providing accurate information and for keeping your account password confidential. Please tell us immediately if you suspect unauthorised use of your account.
9. Your rights
If you live in the EEA or the UK, you have the right to:
- access the personal information we hold about you;
- have inaccurate information corrected;
- have your information deleted, unless we must keep it by law;
- restrict or object to certain processing, including direct marketing at any time;
- receive your information in a portable format;
- withdraw your consent at any time.
To exercise these rights, e-mail info@amdesigns.com. We may ask you to verify your identity first. We respond within one month, which may be extended by two months for complex requests. Requests that are manifestly unfounded or excessive, in particular repeated requests, may be refused or subject to a reasonable fee, as permitted by law.
You can unsubscribe from marketing e-mails at any time through the link in each e-mail. We may still send you service messages about your orders.
10. Complaints
If you have a complaint, please contact us first so we can try to resolve it. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit), Drukpersstraat 35, 1000 Brussels, www.dataprotectionauthority.be, or with the authority in your own country.
11. International transfers
Some service providers, including Shopify, may process data outside the EEA. In that case, we rely on an adequacy decision of the European Commission or on Standard Contractual Clauses.
12. Third-party websites and children
Our Store may link to other websites and social media. We are not responsible for their content or privacy practices. Please read their own policies.
The Store is not intended for children under 16. We do not knowingly collect their personal information. If you believe a child has shared information with us, please contact us and we will delete it.
13. Liability
To the extent permitted by law, we are not liable for damage caused by the processing of personal information by third parties acting as independent controllers, such as Shopify, payment providers, carriers or social media platforms, or by unauthorised access that occurs despite our reasonable security measures. Nothing in this policy limits your rights under the GDPR or any liability that cannot be excluded by law.
14. Changes
We may update this policy from time to time. The latest version is always published on this page with its date. Significant changes will be communicated by e-mail or a notice in the Store.
15. Contact
am designs, Mechelsesteenweg 100, 2018 Antwerp, Belgium · info@amdesigns.com · +32 (0)3 889 46 40